Nick Epstein
We’re proud to partner with Webjet.com.au to accelerate their transformation and MarTech capability with the power of Braze to drive personalisation across all owned channels.
In the same period, the Webjet team also launched a new brand, website, and mobile app, an incredible achievement and a huge step forward for one of Australia’s most recognised travel brands. It’s time to Go Somewhere!
Webjet CEO and CMO near double marketing spend in $3.2bn growth push, overhaul brand, tech, marketing model, plot loyalty play in bid to blow away US and Euro rivals | Mi3
Just over 12 months on from becoming a standalone B2C travel business, and equipped with a five-year strategy that aims to double transactions by 2030 to +$3.2bn, ASX-listed Webjet group this week unleashed its new brand positioning and plans to market. Not satisfied with just being Australia’s number one online travel agency (OTA) for domestic flights, the new brand campaign, ‘Go Somewhere’, reflects an ambition to become the first-choice travel companion for Australian and New Zealand consumers on all their travel needs. Mi3 speaks to Webjet’s group MD, Katrina Barry, and first-ever CMO, Oonagh Flanagan, on the customer and commercial insights it’s taken to up marketing spend by 82 per cent – and completely flip brand to performance ratios – in support of the biggest brand shake-up in the group’s 27-year history.
mi-3.com.au