Braze Data Center Migrator
A proprietary migration tool and methodology that reduces the effort and complexity of moving a Braze account between data centers.
Built by Composed. Designed for Braze.
The challenge
Data sovereignty is non-negotiable
Privacy legislation is tightening globally. Australia's Privacy Act amendments, the EU's GDPR, and California's CCPA all place increasing demands on where customer data is stored and processed.
If your Braze instance is hosted in a region that doesn't align with your regulatory requirements, you have a compliance gap that grows more urgent every year.
Migration complexity stalls action
Moving a Braze account between data centers isn't a simple export and import. Campaigns, canvases, templates, content blocks, attributes, events, segments, and channel configurations all need a plan.
Most organisations delay because the complexity feels overwhelming.
No downtime tolerance
Your marketing team can't stop sending. Campaigns are running, journeys are active, customers are engaging. Any migration approach needs to keep your existing account operational while the new one is built and tested.
You need a parallel migration, not a cutover.
Assess your entire Braze account in hours, not weeks
The Composed Braze to Braze Migration Audit Tool connects to your source and target Braze accounts and catalogues everything: campaigns, canvases, templates, content blocks, custom attributes, events, products, and segments.
You get a complete picture of what needs to migrate, what can be retired, and how complex the migration will be.
- Fetches campaigns, canvases, email templates, content blocks, attributes, events, products, and segments
- Identifies active vs. inactive assets to reduce migration scope
- Maps custom attributes with type and status visibility
- Source and target account configuration in a single interface
How it works
Audit existing account & assets
Using the Composed Braze to Braze Migration Audit Tool, we assess what is in use, what is dormant, and how complex the migration will be.
Plan channel & data migration strategy
We plan migration of email IP/subdomains, SMS, mobile app, reporting, and data with minimal impact on operations.
We migrate, you market
We build the new account while your existing account stays live. Assets selected for migration are rebuilt and enhanced.
Data migration & launch
Campaigns migrated, canvases rebuilt, data moved. A controlled, phased launch with no big-bang cutover.
A typical migration takes 6–7 weeks
A structured program of work keeps your existing account running while your new Braze account is provisioned in the target data center
Foundation & Audit Start
Initial workshop, account access, campaign and asset assessment begins.
Audit Complete
Campaigns, canvases, assets, and data assessed for migration.
Channel Migration & Assets
Email, SMS, and mobile channels migrated. Asset migration begins.
Migration at Full Pace
Remaining assets and capabilities migrated. Data migration readiness confirmed.
Data Migration & Launch Readiness
Data migration coordinated and launch preparation completed.
Launch
New Braze account goes live and the old instance winds down.
Timelines vary based on account complexity, number of active campaigns, and data migration requirements.
Frequently asked questions
Ready to migrate your Braze account?
Book a demo to see the Braze Data Center Migrator in action and discuss your migration needs with our team.