CDP Vendor Evaluation
A structured, vendor-agnostic evaluation framework that helps you make your CDP decision with confidence.
No vendor hype. Just clarity.
Selecting the right Customer Data Platform (CDP) is a strategic decision that defines how effectively your business can collect, unify, and activate customer data. The right platform enables seamless identity resolution, privacy-compliant governance, and real-time personalisation across channels — while the wrong choice can create years of technical debt and broken promises.
When evaluating CDP vendors, it’s not only important to focus on platform features and pricing, but to evaluate based on your core use cases, your people and your existing technology environment.
Composed Digital takes an agnostic and holistic view with our CDP Vendor Evaluation framework, helping you to make the most informed decision based on the dimensions that really matter for you.
How it works
What you provide
- Your vendor shortlist: The platforms you have in mind.
- Your list of features or technical requirements: What you expect your CDP to do on day one.
- Your core use cases: The scenarios that will drive impact and financial value within the first year.
What we do
- Discovery sessions: We assess your existing architecture, use cases, requirements, and operational capabilities.
- Quantitative assessment: We score your use cases and requirements against your chosen vendors using a consistent, easy-to-understand framework.
- Qualitative assessment: written expert commentary against each dimension and across decision-making factors.
What you get
- CDP Vendor Evaluation Report: Containing platform assessment (quantitative and qualitative), decision guide, and our overall recommendation with reasoning.
- Executive presentation: A 90-minute session where we walk through results and our recommendation with your key stakeholders.
Timeline
Already have a shortlist and use cases?
We can deliver in:
2–3 weeks
Starting from scratch?
We run additional workshops and deliver in:
4–6 weeks
Sample deliverable
Every evaluation includes a comprehensive, confidential report with quantitative scoring, qualitative expert assessment and a clear recommendation.
Need some help selecting a CDP?
Book a consult with our experts to discuss your use cases, priorities and vendor options today.