Nick Epstein
Data sovereignty requirements are tightening across every major market. Australia's Privacy Act amendments, GDPR enforcement, and new Asia-Pacific regulations all place increasing demands on where customer data is stored and processed.
For organisations running Braze out of a data center that no longer aligns with their regulatory obligations, the path forward is clear. The execution is what stalls things.
The problem we kept seeing
Brands know they need to move their Braze instance. Compliance has flagged it. Legal has flagged it. But when marketing and technology teams start scoping the work, the complexity becomes paralysing. Campaigns, canvases, templates, content blocks, custom attributes, event data, segments. Migration projects get pushed quarter after quarter while the compliance gap widens.
What the migrator does
Our proprietary Braze to Braze Migration Audit Tool connects to your source and target accounts and catalogues everything. Campaigns, canvases, email templates, content blocks, custom attributes, events, products, and segments are all mapped in hours, not weeks.
You get a clear picture of what needs to migrate, what can be retired, and how complex the job will be.
No downtime, no big-bang cutover
Your existing Braze account stays live while we build the new one. Your marketing team keeps sending. Campaigns keep running. Email IPs, SMS configs, mobile app connections, and reporting are all migrated in a structured, phased program.
We can run a typical migration in six to seven weeks from kickoff to launch.
See it in action
If you're considering or planning a data center migration, click here to learn more , book a demo and talk through what a migration program looks like for your account.