Peter Turner
Braze gave the awards to the organisations it judged to have had the most significant impact on its customers and its partner ecosystem in ANZ this year.
Delivery Partner of the Year
This award covers the full client base rather than a single program of work. That includes Webjet, RetailZoo (the group behind Boost Juice, Betty's Burgers and Salsa's), Amused Group and Brandbank (Seed Heritage, Commonry, Unison and Kikki.k).
It also covers what we have built on top of Braze itself. Our Braze Amplifier suite is a growing set of products designed to get organisations further into the platform faster, covering everything from data migration through to platform integration.
Transformation Partner of the Year
The second award is not tied to one client. It recognises complex migration and platform work delivered across banking, retail, energy, NGO, media and QSR, including Australia's first APRA regulated bank to run on Braze. Braze also cited the Amplifier products here, as work that extends what the platform can do for our clients.
The bet behind the business
Terry Mefsut and Nick Epstein started Composed Digital on a fairly narrow view of the market: ANZ needed a specialist that went deep on Braze and the composable stack around it, rather than a generalist agency running Braze alongside a long list of other platforms.
That has stayed the shape of the business. We are a Melbourne based composable martech consultancy and a Braze Gold Partner, ranked in the top one percent of Braze partners globally, and the region's first and only Braze exclusive delivery partner.
Being Braze exclusive does not mean Braze in isolation. We integrate the platforms that sit around it, including customer data platforms, loyalty platforms, identity platforms and data warehouses such as Snowflake, Databricks and BigQuery. A lot of the value is in the joins. Left alone, each of those platforms becomes its own silo; connected properly, they are what makes personalisation at scale possible. The work runs from migration and implementation through data architecture to ongoing optimisation, so clients can act on customer data in real time across every channel.
"We built this business on the belief that composable platforms like Braze were best placed to change how marketing teams actually operate. With the right expertise supporting strategy, implementation and enablement, our team has proven that again and again, across every sector we work in. Delivery Partner of the Year and Transformation Partner of the Year are both a reflection of that."
Nick Epstein, CEO and Co-Founder, Composed Digital