Mon8:02am
After every purchase
Beanlinenow
You’ve just earned 120 points. 80 more and your next coffee is on us.
Your POS or loyalty platform moves the balance, and the card tells them before they’ve left the counter.
Put your brand in every customer’s wallet.
Design, issue and manage Apple Wallet and Google Wallet passes from one place. Loyalty cards, offers and gift cards that stay live on your customer’s phone, turn the wallet into a messaging channel and plug into the stack you already run.
- iPhone and Android
- No app to download
- Updates in real time
SH
Stackhouse Burgers
Your free burger reward just landed.
CL
Composed Legends
You now have 1,240 Points
Saved to Google Wallet
Saved to Apple Wallet
- REST API
A new messaging channel
Emails get buried. Apps get deleted. The wallet stays.
A saved pass sits next to your customer’s other wallet cards and updates itself whenever something changes. Composed Wallets turns it into a channel you can message, so your offer lands on the lock screen instead of the bottom of an inbox.
Tap through one customer’s week to see it in action.
One customer’s week
Mon12:34pm
Near your store
Beanlinenow
You’re near a Beanline. Your 2-for-1 is ready to scan.
Store locations and in-store beacons bring the card up as they walk past. On iPhone it says it in your words.
Wed6:15pm
Reward unlocked
Stackhouse Burgersnow
Your free burger reward just landed. Show your card at the counter.
Attach an offer to a member’s card and they’re told the moment it arrives. No code to copy, nothing to lose in an inbox.
Fri9:00am
Campaign broadcast
Composed Legendsnow
Gold members: double points all weekend. Just scan your card.
Target by tier, balance or any pass field, check the reach, then send now or schedule it.
Sat11:40am
Before it expires
Stackhouse Burgersnow
Your 2-for-1 deal expires tomorrow. Use it before it’s gone.
Set the reminder once on the template and every pass gets it at the right time, on both wallets.
Sun3:10pm
Low balance
Beanline Gift Cardnow
You have $4.50 left. Top up in store.
When a spend takes a gift card under your threshold, the card asks for a top-up on its own.
It plugs into the journeys you already run. Trigger wallet messages from a Braze Canvas, your POS or your loyalty platform. Opt-outs are honoured on every send, and wallet events flow back so you can measure what it’s worth. See it in action →
Pass types
Every pass your customers carry
Each pass renders natively on Apple Wallet and Google Wallet from a single template.
CLComposed Legends
Points
1,240
Tier
Gold
Member
Sarah Sample
760 points to Platinum
Loyalty cards
Balances and tiers that move as members earn, a “next tier” nudge and linked offers on the card.
SHStackhouse Burgers
Reward
Free burger with any meal
Valid until
Sun 2 Nov
Show at the counter to redeem
Offers and coupons
Rewards and deals that deliver themselves, with start and end dates, scannable codes and expiry reminders in your words.
ONOpening Night
Event
Opening Night
Date
14 Nov
Entry
Gate B
Event tickets
Venue, start time and entry details on the lock screen as doors open.
CSCompass Skyways
SYD
CS212
MEL
Gate
31
Seat
2A
Boarding
6:30am
Boarding passes
IATA barcodes, live gate and time changes, and multi-leg trips.
BLBeanline
Balance
$45.50
Flat white · −$4.50 · 12 Oct
Gift cards
Stored value, recent activity on the card and a low-balance alert.
CSComposed Store
Order status
Out for delivery
Order tracking
Delivery status and ETA, with the carrier’s tracking link a tap away.
Member CardMember
Sarah Sample
Membership
Founding
ID
CM-2201
Membership and generic
Freeform fields for member cards, IDs and anything else.
One design, both wallets
One template powers both wallets, so your team only builds it once.
Apple WalletGoogle WalletYour brand kit
The platform
Everything in one portal.
Your team designs, issues and runs every pass from the Composed Wallets portal, with SSO and a full audit trail.
01
Design once, preview both wallets
Build a template from your brand kit and see exactly how it renders on Apple Wallet and Google Wallet before it ships.
01
Design once, preview both wallets
Build a template from your brand kit and see exactly how it renders on Apple Wallet and Google Wallet before it ships.
02
All your programmes in one place
Loyalty, offers, events and travel side by side, each with its own design, data and results.
03
One link for every device
Every customer gets one short link that opens Apple Wallet on iPhone and Google Wallet on Android. Create them whichever way suits your team:
- Braze Connected Content: The pass is created inside the message as it sends.
- REST API: Issue straight from your CRM, app or loyalty platform.
- CSV upload: Issue, update or revoke up to 500 passes at a time in the portal.
04
Keep every pass live
See every pass issued, whether it is saved and in which wallet. Update fields, move balances or revoke a pass and the saved card changes.
05
Every customer at a glance
Look up anyone by their member ID to see the passes they hold, whether you can reach them, and every change to their record.
06
See what’s working
Links, issues, saves and removals by template and wallet, so you know which programmes convert.
How it works
From first design to the lock screen
01
Design
Build a template from your brand kit with live Apple and Google previews.
02
Connect
Issue through the API, Braze Connected Content or a CSV upload.
03
Deliver
Every customer gets one short link that adds the pass in a tap.
04
Engage
Update fields, move balances and message one pass or a segment.
05
Measure
Saves, removals and clicks flow to your dashboard and your stack.
One link, every device
The same link goes in your email, SMS or push. We work out where it should land.
wallet.composeddigital.com.au/p/…
iPhone
Opens in Apple Wallet
Android
Saves to Google Wallet
Desktop
Shows a QR code to scan
Composable integrations
Best-in-class integrations with Braze, Hightouch and Segment.
Issue from the systems you already use, and send every save, removal and click back to them. Connect once in the portal and choose exactly what flows where.
Issue from
- REST API
- Braze Webhooks and Connected Content
- CSV bulk upload
- Portal link generator
Deliver to
- Apple Wallet
- Google Wallet
Wallet events flow back to Braze · Hightouch · Segment
Customer engagement
- Wallet activity lands as custom events on each customer’s profile, ready to trigger Canvases
- Profile attributes always show whether the pass is installed, and its link
- Issue passes in-message with Connected Content, or with signed Liquid links and no API call at all
Composable CDP
- Wallet events stream into Hightouch Events, batched and deduplicated
- Audiences modelled on your warehouse data can issue and update passes through Hightouch syncs
- Key events on the ID you already use, such as a member number
CDP
- Standard Segment track calls, so wallet data reaches every downstream tool
- Sent in batches and deduplicated on the event ID
- Pass saves, removals and clicks can be sent to Segment as they happen, so audiences and journeys update straight away
Security and privacy
Privacy by design, hosted in Australia.
We keep the data model small: we hold what a pass needs to work, and nothing beyond that. Need a security questionnaire? We’re happy to share more under NDA. Talk to us.
Encrypted by default
In transit and at rest, plus an extra layer under a key unique to your account.
Hosted in Sydney
Runs on Google Cloud in Australia. Your data, passes and backups stay onshore.
Only what a pass needs
We hold only what a pass needs to work, so you can use your own member IDs and keep personal data out of the wallet.
Your SSO, your roles
SAML single sign-on with Entra ID or Okta, and viewer, editor and admin access.
Every change traceable
An audit trail of who changed what and when, including any Composed support session.
Verified before issue
Every issue request is authenticated and validated against your template rules before a pass is created, so only valid passes reach your customers.
FAQ
Questions, answered
What teams ask before launching wallet passes. Something else on your mind? Talk to us.
No. Apple Wallet and Google Wallet come with iPhone and Android. Customers tap one link and the pass is saved to the right wallet for their device.
No. Composed Wallets works with Braze, Hightouch, Segment or your own systems through the API. Braze teams also get ready-made Connected Content and Liquid snippets.
Yes. Change a field, a balance or a flight and the saved pass updates on both wallets, with a notification where the wallet supports one.
Yes, to a single pass, a whole programme or a saved segment. Both wallets limit how often a pass can alert, and anyone who has opted out is skipped automatically.
Composed Wallets runs on Google Cloud in Sydney, so your data and backups stay in Australia. Everything is encrypted, with an extra layer under a key unique to your account, and every change is recorded in an audit trail. We only hold what a pass needs, and you can use your own IDs instead of personal data.
Yes. Tell us what you run today and we’ll plan the move with you, including how your existing pass identifiers carry across.
Pricing depends on your pass volumes and the pass types you need. Tell us about your programme and we’ll send you a quote.
See the power of wallets with your brand on them.
Book a demo and we’ll walk you through the portal with a pass designed for your brand.
We set you up
We onboard your brand, build your first templates and connect your stack.
Your team runs it
Marketers manage passes, messages and audiences in the portal or through your own platforms, with Composed Digital support on hand if you need it.