Customer Engagement

Insights and perspectives on Customer Engagement from the team at Composed Digital.

The shouting has changed. The job hasn't.

I'm one of the old-school engineers who turned martech.I've written the 2am cron jobs. I've named a file customers_final_v2_USE_THIS.csv and meant it....

AnalysisCustomer Engagement

Johan Christian4 August 2026

From Legacy to Lifecycle: Braze, composable architecture and the future of retail customer engagement in Australia

The platforms that underpinned a decade of digital marketing investment are in active decline. Here's what that means for enterprise retailers — an...

AnalysisData & SegmentationCustomer Engagement

Joe Madafferi31 March 2026

Breaking down Braze's 2026 Customer Engagement Review

The 2026 Braze Customer Engagement Review is out, and unsurprisingly, AI dominates the conversation. But beneath the headline stats, there's a more nu...

AnalysisCustomer Engagement

Terry Mefsut10 March 2026

Building strong customer engagement use cases

Building effective customer engagement using your martech stack and first-party data can often be a complex task for marketers. I have found that my c...

GuideCustomer Engagement

Peter Turner10 December 2025

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