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Data & Segmentation

Insights and perspectives on Data & Segmentation from the team at Composed Digital.

Why Data Structure Matters - Unlocking Segmentation Capability in Braze

Why Data Structure Matters - Unlocking Segmentation Capability in Braze

If you've ever opened Braze, started building a segment, and thought "why can't I just target this?", the answer is almost always the same - it’s not...

GuideData & Segmentation
Mush RahmanMush Rahman17 June 2026
From Legacy to Lifecycle: Braze, composable architecture and the future of retail customer engagement in Australia

From Legacy to Lifecycle: Braze, composable architecture and the future of retail customer engagement in Australia

The platforms that underpinned a decade of digital marketing investment are in active decline. Here's what that means for enterprise retailers — an...

AnalysisData & SegmentationCustomer Engagement
Joe MadafferiJoe Madafferi31 March 2026
The Multi-Workspace Challenge: Scaling Braze Across Enterprise Organisations

The Multi-Workspace Challenge: Scaling Braze Across Enterprise Organisations

Here's a conversation that comes up constantly in enterprise Martech. A business has been running Braze successfully for a couple of years — or the...

AnalysisData & Segmentation
Ripley Raethel-ScottRipley Raethel-Scott16 March 2026

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