How long does an enterprise Braze migration typically take?

Most enterprise migrations run eight to sixteen weeks from discovery sign-off to go-live. Timeline depends on the complexity of the source platform, the number of integrations, journey logic to be rebuilt, and internal stakeholder availability for testing and approvals.

What platforms do you migrate from most commonly?

We migrate most frequently from Salesforce Marketing Cloud, Adobe Campaign, Oracle Responsys, and legacy batch email platforms. Our team has deep hands-on experience inside all of these environments, which shapes how we approach data model design and journey migration for each.

How do you maintain campaign continuity during a migration?

We run source and destination platforms in parallel during the transition period, with a structured cutover sequence that ensures no gaps in customer communications. Critical lifecycle and transactional programs are migrated and validated before any source platform is decommissioned.

Do you provide go-live support and post-migration handover?

Yes. Go-live support is built into every engagement. We do not hand off at the end of build — we remain engaged through cutover and stabilisation, and we document everything so your team can operate the platform independently. Ongoing retained support is available through Composed Accelerate.

Braze Implementation Partner Australia

Braze implementation for enterprise organisations in Australia and APAC

Q: What is the Composed Discovery Framework?

The Composed Discovery Framework is our structured pre-build methodology that surfaces data dependencies, integration requirements, journey logic, and stakeholder alignment before any configuration begins. It produces four formal artefacts — discovery sessions, key design decisions, a solution design, and a technical specification — each signed off before work proceeds.

Composed Digital is a verified Braze Gold Partner delivering end-to-end Braze implementations and platform migrations for enterprise organisations across Australia and the Asia-Pacific region. We are one of a small number of Braze implementation partners in APAC to hold Partner Led Onboarding (PLO) certification.

View our Braze Gold Partner credentials

What a Braze implementation actually involves

A Braze implementation is not a software installation. It is a structured delivery program covering data model design, identity resolution, channel configuration, integration architecture, journey migration, quality assurance and internal capability build. The organisations that come out the other side with a platform they can operate independently are the ones that treated implementation as a design exercise, not a configuration task.

We structure every engagement through four phases: Discovery, Solution Design, Build and Integration, and Go-Live. No phase begins until the previous one is signed off. That discipline is what prevents the common failure modes — undiscovered data dependencies, journey logic that can't be rebuilt, integrations that break in UAT, and teams that go live without understanding what they inherited.

Our four-phase delivery model

Discovery

Facilitated working sessions with technical, marketing and strategy teams. We surface data dependencies, integration requirements, journey logic and stakeholder alignment before any configuration begins. Every key decision is documented and signed off.

Solution Design

A full technical specification covering Braze data model, identity resolution, channel architecture, integration design, consent and suppression logic, and journey migration approach. No feature enters build until its design is approved.

Build & Integration

Configuration, data pipeline build, SDK implementation, journey migration, and quality assurance. We build with your team throughout — not to them — so the outcome is something your people genuinely understand and can evolve.

Go-Live & Handover

Structured cutover with parallel-run period, go-live support, and documented handover. We do not disappear at the end of build. Internal capability uplift and ongoing support are available through Composed Accelerate.

Platforms we migrate from

Our team has direct operating experience inside the platforms most enterprise organisations are moving away from. That experience shapes how we approach data model mapping, journey logic translation, and migration sequencing for each platform.

Salesforce Marketing Cloud

Journey Builder, Email Studio, MobileConnect, Datorama

Adobe Campaign

Classic and Managed Cloud Services

Oracle Responsys

Email, mobile push and cross-channel programs

Legacy batch platforms

Eloqua, Marketo, Emarsys, Dotdigital and others

Why partner selection matters for Braze

Braze is a high-capability platform. The ceiling on what an organisation can do with it is largely determined by the quality of the implementation underneath — the data model, the identity resolution logic, the integration architecture. A poor implementation is expensive to unwind and limits what marketing teams can do for years afterward.

Composed Digital is Braze-first. We implement one CEP. That is a deliberate choice that produces practitioners rather than generalists, and it is why our team carries the delivery depth that justifies Braze Gold Partner status. Braze Gold is not awarded on revenue — it reflects verified delivery capability and sustained commercial outcomes across enterprise clients.

View our full Braze Gold Partner credentials →

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