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Guide

Insights and perspectives on Guide from the team at Composed Digital.

Prompting Braze’s Documentation AI Agent Properly: A Practical Framework

Prompting Braze’s Documentation AI Agent Properly: A Practical Framework

AI-powered search agents in MarTech documentation are no longer rare. Most enterprise MarTech and CRM platforms have them now. What is rare is people...

GuideAI
Jack FrierJack Frier23 June 2026
Why Data Structure Matters - Unlocking Segmentation Capability in Braze

Why Data Structure Matters - Unlocking Segmentation Capability in Braze

If you've ever opened Braze, started building a segment, and thought "why can't I just target this?", the answer is almost always the same - it’s not...

GuideData & Segmentation
Mush RahmanMush Rahman17 June 2026
To Drag, or to Drop? Building emails in Braze’s Drag & Drop Editor vs. HTML

To Drag, or to Drop? Building emails in Braze’s Drag & Drop Editor vs. HTML

The decision on which method to use to build emails in Braze, either Drag & Drop (D&D) or HTML, has a bigger impact on a business than it m...

GuideEmail & Messaging
Victoria TaddeoVictoria Taddeo28 April 2026
Building strong customer engagement use cases

Building strong customer engagement use cases

Building effective customer engagement using your martech stack and first-party data can often be a complex task for marketers. I have found that my c...

GuideCustomer Engagement
Peter TurnerPeter Turner10 December 2025
Five steps to a successful Braze onboarding

Five steps to a successful Braze onboarding

With acquisition budgets being slashed, CMOs now have to justify their top-funnel spend while ensuring that they optimise all the leaky funnels across...

GuideMigrations
Peter TurnerPeter Turner18 June 2025

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