Insights and perspectives on Analysis from the team at Composed Digital.
I'm one of the old-school engineers who turned martech.I've written the 2am cron jobs. I've named a file customers_final_v2_USE_THIS.csv and meant it....
Johan Christian4 August 2026
On a Tuesday night, I was doing my usual reading of Italian economist papers, particularly Riccardo Bellofiore’s personal look at Early Italian Circui...
Joe Madafferi28 July 2026
Braze just closed their strongest year ever. Here's what it means for brands investing in customer engagement. Another bumper quarter for Braze, third...
Terry Mefsut21 April 2026
The platforms that underpinned a decade of digital marketing investment are in active decline. Here's what that means for enterprise retailers — an...
Joe Madafferi31 March 2026
Here's a conversation that comes up constantly in enterprise Martech. A business has been running Braze successfully for a couple of years — or the...
Ripley Raethel-Scott16 March 2026
The 2026 Braze Customer Engagement Review is out, and unsurprisingly, AI dominates the conversation. But beneath the headline stats, there's a more nu...
Terry Mefsut10 March 2026
Most people in our network would have seen these results: 25%+ YoY revenue growth, expanding enterprise footprint, and solid retention...none of this...
Terry Mefsut27 December 2025Let's talk about how we can help you build a modern martech stack that drives real results.